Instagram marketing

 Instagram is mostly famous because it allows its users to share awesome visual content, and because of that you will be able to find basically any type of content on the platform, which presents great potential for content discovery.

The first thing that you will find on Instagram are your friends, then you will discover that you will be able to find all of your favourite things on Instagram: Your favourite brands, your favourite musicians, your favourite actors, your favourite fictional characters, even your favourite food!

That is why Instagram is so popular among active social media users, and that is also the reason why it is so easily monetizable, because it is created towards fostering massive engagement. Brands of all sizes and industries have been able to use Instagram’s model to their advantage, and a new breed of marketers called “Influencers” have been able to make six figure livings thanks to Instagram!

Instagram allows you to easily upload and share photos and videos, to follow other users, to geotag images with the name of the location where a photo was taken, to connect your Instagram with other social networking accounts, and to use hashtags to make your content easier to find.

Besides those basic features, Instagram also allows you to use an “Explore” feature that will enable you to find visual content according to popularity, location and your own search criteria. You can apply filters on your posted images to make them more stylized, and you will be also be able to upload 15 second long videos .

how to grow business on Instagram 

So now you know what Instagram is all about, and right after you learned some stuff you probably didn’t know about the platform, now it’s time to start talking business. That is, the benefits of using Instagram for doing and promoting your business

For most marketers, doing business on Instagram is kind of a confusing Endeavor. You see, doing business on Facebook, for example, is a no brainer, as everybody knows how that platform works. But an app such as 

Instagram, with very specific functions and a dedicated set of features, can be a bit more difficult to tap into at first.

But the truth is that businesses of all sizes, from local brands, to family owned shops, to large corporations, are driving results from being active on Instagram, and their secret is in knowing how to implement their business practices into the way the platform works.

it wouldn’t be profitable for those business to be on the platform if it weren’t for their loyal followers, and an engaging business on Instagram can easily:

✓ Drive and spread awareness of their business activities, their brands, their products, and their services.

✓ Make potential customers get interested through visual discovery.

✓ Get new customers, which in turn will increase the desired conversions, including product sales, app downloads, website visits, and visitors to a local store, among others.

Instagram’s own built-in features will allow you to reach those milestones the easy way as long as you put in the effort, because Instagram has also been designed with business in mind, allowing them to:

✓ Create an Instagram Business account, which allows companies of all sizes to be recognized with a unique business profile, to gain insight about their followers, to promote posts designed to drive business goals, and giving visitors to your profile the right info such as your business address and contact details. All within Instagram!

✓ Send full screen adverts to Instagram stories, which is a friendlier approach to advertising compared to what other social platforms offer.

why you must have to do Instagram marketing ?

✓ Over 700 million people use Instagram on a monthly basis, with 400 million of those active on a daily basis, making it one of the largest online audiences that any business can aspire to reach! (source)

✓ Instagram posts earn 58 times more engagement per follower than Facebook posts on average, and 120 times more engagement per follower than Twitter posts, making it a must in your social-networks-to-be-in list. (source)

✓ Instagram users share an average of 95 million photos and videos on a daily basis, with even more expected growth in the coming years. (source)

✓ 60% of Instagram users have said that they have learned about a new product or service thanks to posts on the platform. (source)

80 % of Instagram users are from outside the United States, which represents a big opportunity for businesses to reach a global audience (source)

✓ 31% percent of American women use Instagram, outnumbering the 24% of American men using the platform, which is great news especially if your business targets the younger female demographic. (source)

✓ Currently, a whopping 48% of US based brands use Instagram for marketing purposes, and that percentage is expected to grow to 70% by the end of 2017 (source)

DO'S and DON'T for Instagram marketing 

do's 

• Use Your Profile to Promote Your Product Pages

The “website” field in your profile is a piece of overlooked Instagram real estate that you can use to get extra traffic to your product pages, so make sure to use it to promote profitable sections of your site to people looking at your bio!

• Ask Questions to Engage Your Audience

One of the best ways to engage with your audience is by asking questions, as questions basically force people to weigh in with their opinions

• Post On A Consistent Basis

Posting on a schedule will ensure that your audience comes back for more on a timely basis because they will know when you are most likely to post .

• Engage with Other Business Profiles

Engaging with other brand profiles on Instagram through comments, likes and by following hashtags will expose you to their own following, giving you a chance to get more followers as well!

don'ts

• Don’t Use Instagram Bots

You might be tempted to use an automatic responder or following bots, but in doing so you risk being perceived as a Spammer, not a brand!

• Don’t Post Irrelevant Content

While off topic posts are not bad on occasion, avoid posting about stuff that is not centred around your brand or business, or you will end up losing your audience!

• Don’t Over Post

Keeping your audience engaged two or three times a day is Okay by all standards, but posting any one of your passing thoughts is going to be annoying for most, so don’t do it!

• Don’t Neglect Your Account

Going the other way and not posting regularly is just as bad as posting too much, as you risk your followers losing interest in your content

• Don’t Over Do Hashtags

Hashtags are necessary, but too many of them are not going to help you, so keep them on the down low, with 10 hashtags per post at most.

useful tools and services for Instagram 

1. grum

One of the most resounding complaints that you’ll hear from Instagram marketers is that it doesn’t allow them to schedule posts, which means that there’s no way to create a post to be posted later than now.

Now, there are other Instagram post scheduling apps on the market, sure, but “Grum” is the only one that allows you to create and schedule posts right from your desktop!

2. INK361

Ask a marketer what they wish they had, and he or she will tell you a crystal ball. Knowing what followers like and what they don’t is something that can take you lots of effort to unravel.

“Ink361” can help you to take off some of that load by allowing you to analyze competing accounts to see what their audience likes so you can apply some of their strategies on your own campaigns. In short, it is an app for actionable insight discovery . 

3. crowdfire 

One of the most popular practices on Instagram is to find popular accounts that have a large number of followers that meet the criteria of your target audience, follow them, then hope that doing so doesn’t backfire.

“Crowdfire” can help you to avoid all the guesswork by letting you see those that you follow but that are not following you back, then letting you to unfollow them with a simple click without you having to go to Instagram first!

4. ICONOSQURE

There’s nothing more discouraging than mapping out a marketing plan that you see as perfect based on analytic data to later see it fail. “Iconosquare” is a dedicated analytics tool that will allow you to analyze data from all angles, such as what hashtags would work the best for you and what times of the day are best for posting

some of the basic questions for instagram marketing 

1 . How can You Gain More Followers Than What You Already Have?

It depends on what you are actually using now to engage with your followers, but there is a three-item rule to gain followers on Instagram: Gain by photos, gain by content, or gain by video. If you are currently engaging with content, try with photos or videos, or maybe a combination of the three!

2 .  Should You Buy Instagram Followers?

If you value your time, your followers and the type of engagement that you create, you shouldn’t. If you have to buy followers because you are not generating engagement, it means that you should optimize your content and your strategy.

3 . Who should You Follow if You’re Using Instagram as a Brand?

You should follow basically anyone who is interacting with your Brand’s account. There is enormous value in following ordinary followers as well as other brands to foster better engagement.

you can also hire freelancer for you Instagram ads , management , marketing etc

you can find this type of expert people on world's largest freelancing website fiverr . 

https://bit.ly/3STNkJB