Instagram marketing formulas for all types of business
Instagram is growing in popularity every day. People love to take photos and
upload them to share with the world. Wouldn’t it be great if you can put this
social media site to use and make some money with it? The best thing is, you can
and Instagram is easy to use as an online business to make a decent income. So
you want to know how to start this business? Well it is very easy and I will show
you how
Reasons to Choose Instagram for your Business
First, you want to know why this is a great business idea. Let’s look at the facts. There are over 400 million active monthly users. It is really easy to find people who are interested in your specific niche and to present them with material that will catch their eye on the spot! Remember, you have a very short amount of time to attract a potential customer, so this is key when deciding what types of
pictures or video to use on your account.
Going along with the massive amount of monthly users, there are more than 75 million people who use Instagram every single day. Of course this number can be much larger on any given day and it can change drastically; as quick as you are done reading this article. More than 20% of Internet users are now on Instagram. You may think to yourself that is not a really huge number, but when it comes down to it, there are millions upon millions of people who use the Internet daily.
There are times when people take breaks at work or, on the weekends when there is nothing else to do they will surf the Internet. Users will likely search for something that has media rather than read something with just words. Pictures and videos are among the most popular type of content that the average person is looking for.
One fact, which is good to know about Instagram to get you motivated to start your business, is that more than 77.6 million users use this platform in the United States alone. So are you convinced yet that you should start your business using Instagram? If not, then you might as well not read anymore. If, however, you are even slightly curious, please continue and read more exciting reasons to use this
platform for business .
best formulas to grow your business with Instagram marketing
Making a Picture Viral
It is important in this day and age to make images that people will share. I find the best way to do this is to make the picture funny and remember able. There are so many different types of pictures posted on Facebook that are colourful, have a funny saying and sometimes a cute animal. If you notice, you can see how many times they are shared – it’s quite mind blowing. Well think of that as a technique when creating an image for an ad, but of course make it something that will encourage the follower to click and look at your offer.
Sharing is the key to getting your affiliate or products out there. The more eyes that see it and like what they see, the more potential and actual buyers there will be. I’m sure this intrigues you as much as it did me.
You can make a Business Account
Yes, you can actually create an Instagram Business Account. Just sign up the way you normally would if you were creating an account for the first time. Make your username something related to your business. For instance if you are promoting Sporting Goods and more specifically fishing gear, then create a name that is something like “greatfishinggear” so people know this is where I get the awesome
products for my fishing needs. One thing I want to suggest is that you keep your business posts separate from your regular posts.
There is nothing more aggravating then when your friends want to promote something and all you see are ads trying to make you click here and there to buy something. You will have fewer followers than you had before if you try that, so please keep this in mind. If you don’t want to see ads everywhere, then most likely, your social followers don’t want to either .
You can also let people know about your business on your regular account, but again don’t go overboard. If you follow these rules, you are sure to keep people liking, sharing, and following your posts.
Always Hashtag
Hashtag, if you didn’t know, started out as a typo. Someone wrote something on Twitter and had # before a word, and the hashtag was born. Now it is widely used on all Social Media to reference something important.
It is nothing super spectacular, but is so important these days. I am reminded of the commercial for Honda where they say Hashtag this and Hashtag that. Well you want to #keywords to encourage your followers to click and go to an offer. Make those words memorable and interesting so people will have a reason to click on them .
Always include some personable material on your business account so people will take you as a real person and not someone who just wants you to buy from them. You can of course make your picture clickable so people can get the gear that helped you make your big catch. It is also a great way to motivate people to pick up a hobby, if they never fished before, and they can begin to purchase fishing
gear from you!
Involve your Followers
Many times, people want to share their life with the world. When you have a business that has tons of followers, have your fans send you their funniest or cutest pictures to post on your Business Account. When people see that there are others in the world that like your business and are promoted on your page, they are more likely to feel you care about people.
One more thing you can do is to like your followers’ photos and videos. If you aren’t doing this, they may forget about you or even worse, think you don’t care about them on a personal level. Always be personable and think of others as you go about your day. When they
see the likes from you, they will be more likely to remember your name and
brand.
Also comment on their posts. Make sure when you do this, you are adding to the
conversation. Most likely you do not want to promote your business in the
comments. I see this all the time on YouTube where people comment on a video
and put a link to their offer. This is SPAM and is very unwanted behaviour .
Be Authentic
People want to hang around someone who is real and not trying to be something they aren’t. This goes for when you are promoting something you are selling. Post a picture of you using a product you sell in an authentic manner. Sometimes people don’t think outside the box and you may have to encourage them to see the ways the product can be used.
If it is something that sparks their interest, you may just have a new customer.
This is why using pictures and video are so important these days.
People like to see how it is done. Of course, you don’t always have to be so serious when promoting your products. Throw in a picture that shows the wrong way and then the right way to use the product. Write the word “fail” or “major fail” on the one photo and on the other photo show them the correct way to use it. You can get some laughs out of that and more followers and sharers.
Core Values are Important to People
What are your company core values?
Think about that and incorporate this into your posts. Do it in a story or as an
event on your page.
Let people see visually what is most important to your business so they have
more of a reason to like your brand and company .
Exclusivity
One way to get people to follow you and look at your content on Instagram is to let them know that here is the only place you will see this post. If they want to get the best deal or best product on the market, then they should know they can only get in through Instagram. Make sure they know this and see how many people will follow you.
Ask Questions and Ask People to Vote
I actually found this to be a very interesting way of engaging followers. One way to do this is to ask your followers “have you used your _____ today? Maybe “what is your favourite coffee flavour?” It can be so simple. People love to share with the world their likes and even dislikes so this is a great way to get people involved.
You can also ask a question like which is better, vanilla or chocolate and put up a
poll and show responses. People are always interested to know what is popular.
Seeing poll results help them to know. If you are promoting a product, people can
see how popular it is and will want to buy it.
When and How often to Post
Now that you are more excited and informed about how easy it is to have a business on Instagram, one question may still be lingering in your mind. How often do you post? Well, for starters, be consistent with your posts. If you post every Tuesday and Thursday, always post on these days. Also, think about the time of day.
When do people normally get up for work, when do they take lunch, and when should they be home? This is important because Instagram, like any other social media site, gets floods of posts. You want people to be more likely to see your post, so post at a time of day where people would normally be logged on. The three times mentioned above are the best times to post something. People are more likely to see your posts
Keep it Trendy
One last thing to note is to be aware of the trends. People are most likely following a trend because they want to know what other people know and be a part of the crowd. People may say they want to be an individual, but keep in mind; they want to feel different about certain things in their personal lives, such as the clothes they wear. You actually want to attract the people who follow trends because they are the ones who like what the majority of people like. The more people who like something you sell, the more likely they are to see your ad
and click the link then buy your product.
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